Connect website analytics
Read your artist website’s existing Google Analytics reports inside Analytics. This connection comes with Unlimited where available. It does not install tracking or change your property.
Choose the artist and website
Open Analytics for the artist, then Website and Connect Google Analytics. Sign into an account with permission to read the property and approve read-only access. Choose a Google Analytics property, then its website stream. Check the property ID, stream ID and address before pressing Use this website. No website is selected automatically.
Only web streams are supported. If your website has no Google Analytics tracking yet, set that up separately. A successful connection cannot recover activity that was never recorded.
Read a website report
Last 7, 28 or 90 days means complete days ending yesterday in the property’s reporting timezone. Active users is Google’s native period count; it is not a sum of daily users. Sessions counts visits, and recorded key events reflects what the property marked as key events. It does not verify a purchase or royalty payment.
Open Traffic sources, Campaigns, Landing pages or Recorded key events for details. Each report can load or fail separately. The page names thresholding, sampling, top-row limits and restricted readings when Google reports them. Missing data means unavailable, not zero. Consent, missing tracking, processing delays and Google’s privacy limits can affect coverage.
Find locations and keep a private brief
In Audience, choose Website or All platforms, then Cities or Countries. Website locations show active users for their own date window; social readings retain their own measures. They are never added into a combined audience total. Cities with different regions remain separate. Save a place or explicitly add it to a saved market. Private CSV and text briefs keep sources, dates, timezone and data-quality notes separate. Journal text is excluded unless you choose to include it.
Refresh, replace or disconnect
Reports can be reused for an hour and expire after 24 hours. Refreshing comes with Unlimited. When Google is busy or quota is limited, follow the retry time shown; other retained reports can still be readable.
Change website starts a fresh selection. Your current website stays connected until you confirm the replacement. A confirmed replacement or Disconnect website removes its reports and website references from saved markets. Labels, journal notes and social connections stay. Deleting your account removes the connection too.